Growth & Creative Strategy Consulting
Helping theme parks and entertainment venues thrive with a mix of real-world experience and data-backed insight
At DAK Media Group, we’ve spent decades bringing shows, stories, and guest experiences to life at some of the world’s most iconic entertainment venues. Now, we’re offering a way to bring that expertise directly to you—through personalized consultation that blends creative storytelling, operational know-how, and AI-enhanced strategy.
This isn’t a corporate audit. It’s a conversation.
We help you identify what’s working, fix what’s not, and imagine what’s next—with your guests, your team, and your revenue goals at the center of it all.
Where We Create Impact
● Increasing Attendance & Revenue through smarter guest experiences
● Turning Data into Action to improve operations and guest flow
● Enhancing Shows & Programming that guests remember (and talk about)
● Advising on Leadership & Team Structure to support long-term growth
● Designing Guest Journeys that boost satisfaction, spending, and return visits
● Supporting Attractions Across the U.S., Asia, and Worldwide with cultural fluency
Whether you’re leading a theme park, a live entertainment venue, or an immersive attraction driven by story and design—we help you think bigger, work smarter, and deliver something
unforgettable.
Questions You Might Be Asking
“We want better shows and creative experiences, but we don’t know where to start.”
We’ll help you dream big but realistically—starting with the guests. From sketching out show
concepts to scripting, casting, and operational planning, we’ve got the tools to make it all come together.
“How do we actually use data to improve the guest experience?”
We show you how to take what you already have—guest feedback, sales reports, peak times—and use that to shape your entertainment schedule, layout, staffing, and even storytelling. It’s not complicated, but it takes a trained eye.
“We’ve been doing things the same way for years. Why change now?”
If guests are spending less time (or money), or if your team feels stuck, it’s probably time to
shift. We’re not here to rip things apart—we’re here to help realign what you already do best.
“We’re not Disney. Can this still work for us?”
Yes. This approach works for any venue—large or small. It’s not about massive budgets. It’s about smart planning, understanding your guests, and building a place people want to come back to.
“What if our leadership team isn’t on the same page?”
That’s common. We help you build or refine your leadership structure so it works better—whether
that’s adjusting roles, clarifying responsibilities, or bringing in new perspectives.
“What’s it like to work with you?”
We’re collaborative, curious, and committed. No ego. No jargon. Just people who care deeply about entertainment and are here to help your venue succeed—with creativity, honesty, and a whole lot of
experience.
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**Real-World Impact (Confidential Case Study)**
**Reimagining a Water-Based Show for a Major Entertainment Venue**
A large international venue approached us to help overhaul an aging live show that was no longer meeting guest expectations. Our team redesigned the show from narrative to execution, added new safety systems, optimized operations, and developed a training pipeline for talent.
**The Results:**
– Guest satisfaction scores rose 27% in the first 60 days
– Reduced between-show reset time by 35%
– Extended show run from seasonal to year-round
– Performer safety issues dropped to near zero
– F&B revenue in nearby zones increased 18%
Time to Talk Strategy
You don’t need all the answers. You need the right partner to ask the right questions.
Let’s chat about what’s possible for your venue.